CUSTOMER SATISFACTION STUDIES

NQR specializes in designing Customer Satisfaction Studies that assist companies in measuring customer perceptions of service quality. These studies target the shareholder, broker, back office, institutional, operational, and retirement markets.

Our strategy is to conduct studies on a continuous basis to detect variations in satisfaction levels over time. Combining customer satisfaction data with NQR's service quality measurements enables customers to analyze the relationships between service quality and customer satisfaction. The coordinated effort provides great benefits in delivering quality services to clients. Such benefits may include improved client retention and shareholder perceptions, broker and customer referrals, decreased problem resolution, and reduced processing cycle times.

Institutional E-Surveys

Institutional e-surveys provide a supplementary channel for NQR's Institutional Customer Satisfaction Survey measurement process. Institutional e-surveys offer additional means of reaching institutional clients traditionally surveyed only through the mail or over the telephone.

As an alternative to conducting our comprehensive telephone and mail survey campaigns, we give respondents the opportunity to complete an on-line survey that can increase the success of your survey effort.

E-surveys offer the potential to increase response rates by providing technology alternatives to allow clients to respond in the manner they prefer. Similar to NQR's e-surveys, institutional e-survey results are refreshed real time with each completed survey, and provide on-line data for customized queries, tables, and charting of results.

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